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Diversity and corporate social responsibility

The advertising industry has made improvements in its effort to be more diverse and inclusive, but there is still work to be done on the individual and company levels. In the November issue of AdAge, Shawn Amos — the chief storytelling officer at Hudson Cutler — wrote an article discussing the aftermath of Stan Richards’Continue reading “Diversity and corporate social responsibility”

Direct-to-consumer advertisements and their effects on the audience

Direct-to-consumer advertising can be seen everywhere. From TV commercials to magazine spreads, ads illustrating the use of prescription drugs are persuading audiences to ask doctors about certain medications. A video by Vox explained the evolution of direct-to-consumer advertising and the impact it has on American society. The FDA also demonstrates the impact of direct-to-consumer advertisingContinue reading “Direct-to-consumer advertisements and their effects on the audience”

Classical liberalism and its relationship to TikTok

What do TikTok influencers and classical liberalism have in common? The idea that individuals will act in their own self-interest is one possible answer. Classical liberalism There are four main ideas that can be used to explain classical liberalism: egoism, intellectualism, quietism, and atomism (Rotzoll, Haefner, & Hall, 1990). Each idea describes the nature ofContinue reading “Classical liberalism and its relationship to TikTok”

Crayola campaign analysis, PR Writing course in review

Crayola’s “Colors of the World” The “Colors of the World” campaign by Crayola started in May 2020, and the company has continued to promote the 24 shades since the launch. Crayola has used social media effectively by retweeting customer posts on Twitter, establishing a relationship with product users through curated content. The hashtag #TrueSelfie wasContinue reading “Crayola campaign analysis, PR Writing course in review”

COVID-19 posters from CDC can be improved

The Centers for Disease Control and Prevention provided Guidance and Planning documents for colleges and universities with information on how to open their institutions. These documents are very detailed in nature and cover areas from administrative guidance and considerations to living in shared housing and suggested cleaning. However, the posters created to visualize this informationContinue reading “COVID-19 posters from CDC can be improved”

Starbucks and its brand persona: professional and fun

With a Starbucks on nearly every corner, it’s hard to not notice the brand wherever you go. It could also be difficult to resist the temptation of a warm mocha or smooth cold brew. Although we are all familiar with Starbucks, we may not pay attention to the company’s persona on its corporate blog andContinue reading “Starbucks and its brand persona: professional and fun”

The PESO model applied to Zion Coffee Co.

Any successful business needs to make people aware of its existence through clever use of media, and Zion, a coffee shop in Peoria, Illinois, does this through its presence on several platforms. The PESO model is a strategy companies can use to engage with their audience. This model combines the use of paid, earned, sharedContinue reading “The PESO model applied to Zion Coffee Co.”

Ben and Jerry’s team-up with Colin Kaepernick is authentic PR

Ben and Jerry’s is not a company to shy away from caring about issues that affect the world. The popular ice cream brand has written statements of action for many issues such as racial justice, criminal justice, climate change, LGBT equality and GMO labeling legislation. On Dec. 10, 2020, Ben and Jerry’s announced its partnershipContinue reading “Ben and Jerry’s team-up with Colin Kaepernick is authentic PR”

Digital journalism: Now and into the future

The future of digital journalism is a tricky subject because there is a lot changing in this world and journalism has been going through a big transition in how the industry utilizes various platforms. There is a range in content and products news organizations put out there for people. Some content is free, but thereContinue reading “Digital journalism: Now and into the future”

College goes on: Student organization copes with working remotely

Even though we are no longer on campus, student organizations have found ways to adapt and stay connected during these uncertain times. Haley Johnson and Anthony Landahl work for The Scout, and the student media organization has not stopped because the campus is closed. Editing articles used to be done entirely in the office byContinue reading “College goes on: Student organization copes with working remotely”