With a Starbucks on nearly every corner, it’s hard to not notice the brand wherever you go. It could also be difficult to resist the temptation of a warm mocha or smooth cold brew.
The Stories and News page of the Starbucks blog presents a professional persona by sharing stories of people, partnerships and other actions. Each post also includes photos, videos and embedded links to support the message.
Through posting about important initiatives, the company is letting its target audience know what it supports and how its making a difference. When consumers read these posts, they may view Starbucks in a positive light and be more likely to choose it over a different coffee brand.
Additionally, sharing these updates may improve the mutually beneficial relationship between Starbucks and its customers by keeping up to date on the latest causes important to society.
On the other hand, the Starbucks corporate Twitter has a more friendly and playful persona. There are several jokes about drinking cold brew during the winter months and fun, appealing graphics.
This platform also engages with followers by asking them questions and retweeting positive customer experiences.
The Starbucks Twitter is more entertaining while also persuading people to buy its drinks, and the corporate blog is more of an outlet to inform readers of news from the company.
Both created and curated content are utilized on the Twitter account. The created content includes original graphics depicting certain beverages, and these images give a positive first impression of the brand.
As previously mentioned, the Twitter account also retweets customer experiences, which contributes to its curated content and gives potential customers a better understanding of the company through first-hand reviews and stories.