Direct-to-consumer advertising can be seen everywhere. From TV commercials to magazine spreads, ads illustrating the use of prescription drugs are persuading audiences to ask doctors about certain medications. A video by Vox explained the evolution of direct-to-consumer advertising and the impact it has onContinue reading “Direct-to-consumer advertisements and their effects on the audience”

What do TikTok influencers and classical liberalism have in common? The idea that individuals will act in their own self-interest is one possible answer. Classical liberalism There are four main ideas that can be used to explain classical liberalism: egoism, intellectualism, quietism, and atomismContinue reading “Classical liberalism and its relationship to TikTok”

Crayola’s “Colors of the World” The “Colors of the World” campaign by Crayola started in May 2020, and the company has continued to promote the 24 shades since the launch. Crayola has used social media effectively by retweeting customer posts on Twitter, establishing aContinue reading “Crayola campaign analysis, PR Writing course in review”

The Centers for Disease Control and Prevention provided Guidance and Planning documents for colleges and universities with information on how to open their institutions. These documents are very detailed in nature and cover areas from administrative guidance and considerations to living in shared housingContinue reading “COVID-19 posters from CDC can be improved”

With a Starbucks on nearly every corner, it’s hard to not notice the brand wherever you go. It could also be difficult to resist the temptation of a warm mocha or smooth cold brew. Although we are all familiar with Starbucks, we may notContinue reading “Starbucks and its brand persona: professional and fun”

Any successful business needs to make people aware of its existence through clever use of media, and Zion, a coffee shop in Peoria, Illinois, does this through its presence on several platforms. The PESO model is a strategy companies can use to engage withContinue reading “The PESO model applied to Zion Coffee Co.”