With a Starbucks on nearly every corner, it’s hard to not notice the brand wherever you go. It could also be difficult to resist the temptation of a warm mocha or smooth cold brew. Although we are all familiar with Starbucks, we may notContinue reading “Starbucks and its brand persona: professional and fun”

Any successful business needs to make people aware of its existence through clever use of media, and Zion, a coffee shop in Peoria, Illinois, does this through its presence on several platforms. The PESO model is a strategy companies can use to engage withContinue reading “The PESO model applied to Zion Coffee Co.”

Ben and Jerry’s is not a company to shy away from caring about issues that affect the world. The popular ice cream brand has written statements of action for many issues such as racial justice, criminal justice, climate change, LGBT equality and GMO labelingContinue reading “Ben and Jerry’s team-up with Colin Kaepernick is authentic PR”

The future of digital journalism is a tricky subject because there is a lot changing in this world and journalism has been going through a big transition in how the industry utilizes various platforms. There is a range in content and products news organizationsContinue reading “Digital journalism: Now and into the future”

Even though we are no longer on campus, student organizations have found ways to adapt and stay connected during these uncertain times.  Haley Johnson and Anthony Landahl work for The Scout, and the student media organization has not stopped because the campus is closed. Continue reading “College goes on: Student organization copes with working remotely”

In times like these, it is easy to be caught up in the stress and negativity of the world. Some are pointing fingers at who is to blame for the current frown on our face instead of coming together and find something worth smilingContinue reading “Positive news is a solution to the state of our minds”